Claire LeBlanc - REALTY EXECUTIVES



Posted by Claire LeBlanc on 10/17/2018

If your house is currently on the market or you're preparing to put it up for sale, the secret of success lies in the lyrics of an old popular song called "Accentuate The Positive." Although it was originally published in 1944, the song has been resurfacing for years on television, in movies, and music recordings.

"Accentuating the positive and eliminating the negative" may seem like basic, old-fashioned advice, but when homeowners follow it, they increase their chances of selling their home faster and for the highest possible price.

Although your real estate agent will provide a ton of helpful advice on how to present your house in its best light, there are dozens of things you can start doing now to improve its marketability, curb appeal, and the positive response you get from real estate agents and buyers.

  • Avoid or minimize any aspect of your home and property that gives the impression of neglect. That could include anything from peeling paint and cracked windows to overgrown bushes and weedy yards. Weeds growing out of cracks in walkways, driveways, and concrete flooring often looks the worst -- but weeds, in general, always detract from the appearance of a home for sale.
  • Reduce or eliminate anything that might create a feeling of "unpleasantness" in the minds of prospects. In other words, if there's anything about your home that might cause buyers to cringe, frown, gasp, crinkle their nose (in displeasure) or shake their heads, then you probably need to take corrective action -- and fast! A prime example would be pet odors, stains, and loose fur, which can be major turnoffs for many people -- especially if they have allergies!
  • If little or no interior painting has been done over the past five or ten years, there's a strong chance that your walls are faded, marred, and looking worse for the wear. A couple coats of neutral-colored paint can often infuse a more vibrant, updated appearance to those tired-looking rooms. Subtle, light colors -- although, not necessarily stark white -- are often advisable. The objective is to appeal to as many people as possible, without taking any decorating risks that might alienate anyone.
  • Speaking of "harsh versus eye-pleasing," your home's lighting is another important thing to scrutinize when looking for cost-effective ways to increase the attractiveness, appeal, and marketability of your home.
As you're searching for ways to accentuate the positive and eliminate the negative, try to view your home from the perspective of someone who's just seeing it for the first time. In all probability, your real estate agent will be enormously helpful in that respect, and immediately begin looking for ways to effectively stage your home. If they've been showing homes in your area for a number of years, they will have a good sense of what attracts and repels today's home buyer. Your agent can provide a professional opinion on everything from flooring and counter tops to wall colors and curb appeal.





Posted by Claire LeBlanc on 11/22/2017

Who says your ordinary residence can't become a "smart" home? Now, there are many state-of-the-art smart home technologies you can deploy to transform a standard house into one that will capture homebuyers' attention in a competitive real estate market. Some of the top smart home technologies for today's home sellers include: 1. Thermostats Remember the old days when you had to set your thermostat manually? Thanks to high-quality smart thermostats, you can program your thermostat to ensure your home maintains an optimal temperature at all times. Whether you want your home to be warm in winter or cool in summer, a smart thermostat empowers you to maintain the ideal temperature consistently. Also, a smart thermostat may help you cut down on your heating and cooling bills significantly. And if you're able to highlight this energy savings to prospective homebuyers, you may be able to differentiate your residence from others in today's real estate market. 2. Smoke Detectors Imagine what it would be like if you were notified on your smartphone or tablet in the event of an emergency at your home. With top-of-the-line smart smoke detectors, you now can transform this dream into a reality instantly. A smart smoke detector typically is inexpensive but can make a world of difference for homeowners. This device often is simple to set up and guarantees you'll be alerted if your smoke alert goes off. Installing smart smoke detectors throughout your residence is a great way to enhance the quality of your residence. Remember, homebuyers will notice all the small things during a home showing, and the addition of smart smoke detectors could be a positive influence on a homebuyer's decision to purchase your residence. 3. Light Bulbs New smart light bulbs are available that are embedded with deluxe motion sensors. That way, these bulbs can detect when you are in a particular room and illuminate the area accordingly. In addition, smart light bulbs usually are energy efficient, providing you with yet another way to cut down on your energy bills. Implementing smart light bulbs throughout your home may seem costly, but it actually may help you save money over an extended period of time. Furthermore, home sellers who install smart light bulbs can add another distinct feature to their residence, and ultimately, may make their home that much more appealing to prospective homebuyers. Smart home technologies are changing the way homeowners manage their residences, and new devices and tools likely will become available that empower property owners to enhance the quality of their homes as well. However, today's home sellers should take advantage of smart home technologies as much as possible. By doing so, home sellers can work toward improving their residences and maximizing the value of their homes. When it comes to selling your home, you should be prepared to think outside the box. And with smart home technologies, you'll be better equipped to ensure your home makes a memorable impression on homebuyers. Incorporate smart home technologies into your residence today, and you'll be able to improve your residence quickly and effortlessly.





Posted by Claire LeBlanc on 9/27/2017

The real estate market remains in constant flux. However, this does not necessarily mean you'll need a significant amount of time to sell your residence. Regardless of the size and quality of your home, there are many quick, easy ways to set up your residence for a quick sale, including: 1. Price your home appropriately. As a home seller, your goal is to maximize the value of your residence. Doing so, unfortunately, can be a major challenge if you fail to set realistic expectations. Getting your home appraised before you add it to the real estate market ensures you'll be able to determine the true value of your home. Furthermore, consider any recent home improvements you've completed, as these enhancements may help increase your residence's value. Also, don't forget to check out the prices of similar homes in your area. This enables you to get a better idea about the value of your residence relative to others that are available. Pricing your home often can be difficult, but those who perform plenty of research will be better equipped to set a fair price that generates interest from many prospective homebuyers. 2. Make your home easy to show. Those who only enable homebuyers to view their residences at certain times will limit their opportunities for a quick sale. Conversely, you should try to remain as flexible as possible after you add your home to the real estate market to maximize your home showings. Homebuyers likely have many great residences at their disposal. And if you turn down an opportunity to show your house to an interested homebuyer, this buyer may choose to look elsewhere for his or her dream residence. Comparatively, home sellers who maintain a clean house can make their residence easy to show at any time. In the event that a homebuyer wants to show up on short notice to view your residence, you'll be ready to depart and ensure this interested party can check out your residence without delay. 3. Ensure your home is listed in plenty of places. Your real estate agent should try to do everything he or she can to make your home an attractive commodity. As such, hiring a real estate professional who will showcase your residence to as many prospective homebuyers as possible is essential if you want a quick sale. For example, your real estate agent should have no trouble adding your house to a wide range of real estate listing websites. Social networks like Facebook also make it simple for real estate professionals to showcase your home to a broad range of prospective homebuyers. With a superior real estate agent at your disposal, you'll be able to spread the word that your home is for sale to a large group of homebuyers. Thus, you'll be better equipped to boost your chances of a fast sale, and potentially, a major bidding war among interested parties as well. Selling a home is rarely simple, but with these tips, you can improve your chances of optimizing the value of your home and selling your residence quickly.





Posted by Claire LeBlanc on 1/11/2017

Want to sell your home quickly and effortlessly? Doing so is rarely simple, particularly for home sellers who are competing with others in a fierce real estate market. Fortunately, your home likely has plenty of great features that will help it stand out to prospective homebuyers. And with a little extra help, you may be able to transform your ordinary residence into a must-buy. So what does it take to showcase your home to prospective homebuyers effectively? Here are three home selling secrets that you need to know about: 1. Depersonalize your home. Believe it or not, displaying family photographs and personal belongings may do more harm than good when you're trying to sell your residence. Many homebuyers want to imagine what it would be like to live in your home. And with your personal keepsakes out of the way, a homebuyer's imagination can run wild, as this individual can envision the memories he or she will be able to create. Before you start showcasing your house, put your personal items in storage – you'll be glad you did. Doing so will allow you to stage your residence accordingly, and ultimately, boost your chances of a quick sale. 2. Be ready to show at any time. Homebuyers sometimes can be spontaneous, so you'll want to be prepared to host home showings at any time. Remain flexible and be prepared to leave your home if your real estate agent contacts you about an immediate home showing. Remember, there is no guarantee that homebuyers will wait to see your house, so you should do everything you can to accommodate their home showing requests. Keep your home clean too, as this will make it easier for you to avoid rushing to straighten up if an interested homebuyer wants to check out your residence. Also, simple clean-up measures like emptying your dishwasher and wiping down your kitchen and dining room counters after meals may go a long way toward keeping your house looking great. And in the event that a homebuyer wants to evaluate your residence on short notice, your home will be prepared to make a positive impression. 3. The first impression is key, so try to make the most of it. Speaking of positive impressions, don't forget that the instant a prospective homebuyer enters your residence could make or break your chances of selling your home. For instance, think about the first time you saw the love of your life, your dream car or, of course, your ideal house. This warm, fuzzy feeling is almost beyond explanation, but it may play an important role in whether you'll be able to sell your home without delay. Try to set the tone for a wonderful experience from the moment a homebuyer enters your residence. In addition, think about the homebuyer's perspective and what he or she may be looking for in your home. By doing so, you'll be better equipped to deliver an awe-inspiring impression that will help your residence stand out in the eyes of homebuyers. Use these home selling tips to your advantage, and you'll be able to improve your chances of impressing homebuyers in any real estate market.





Posted by Claire LeBlanc on 8/19/2015

Video marketing is the wave of the future. They say a picture is worth a thousand words. If that is true how much is a video worth? According to Dr. James McQuivery of Forrester Research a one minute video is worth 1.8 million words.  Imagine being able to convey a 1.8 million word message to a consumer in just 60 seconds. Social media sites like You Tube are allowing real estate professionals the opportunity to create messages and have them go viral all over the internet. One statistic that You Tube likes to tout is that in the very near future 90% of web traffic will be video.  This may or may not be true but what we do know is that buyers and sellers search the internet and are drawn to videos. But what better way to advertise a home for sale than to have the homeowner tell its story. Here are some video marketing ideas that you can do to help your agent sell your home: Give the buyer a personal showing Grab your camera or smartphone and take prospective buyers on a walking tour of your home and go ahead this is your chance to brag. Go on a neighborhood tour Drive or walk through your community pointing out areas of interest like schools, businesses and parks. Get a few video testimonials Bring your camera to the best advertising there is for the area; the neighbors!  Capture video testimonials from friendly neighbors touting why it is such a great place to live.